MEET OUR TEAM
Robbie Baldwin
Founder and CEO
229.457.5949
Robbie@WPWWholesale.com
Robbie is pictured here with
his wife and partner of 30
years, Hope.
A seasoned entrepreneur with
over 20 years of crossindustry
experience in tech,
sales, healthcare, and
wholesale. Robbie launched
WPW Media in 2020 based on
a strong conviction that the
supply chain was headed for
disruption—and he was right.
With strategic foresight and
operational discipline, he built
WPW from a crisis-response
startup into a scalable
distribution platform.
Noumaan Qureshi
President and Director of Sales
229.303.4979
Noumaan@WPWMedia.com
A lifetime distributor and relentless
dealmaker, Noumaan lives and
breathes the business. His deep
sourcing expertise, bold negotiation
style, and hands-on leadership have
helped WPW close high-volume
deals across both the U.S. and
Europe. Where others talk,
Noumaan closes.
Together, Robbie and Noumaan
bring unmatched agility and fieldtested
resilience. They’ve grown the
company from the ground up,
adapting and evolving in real-time
with market shifts. Their strategic
alignment, deep trust, and shared
commitment to execution form the
core of WPW’s leadership
advantage, while maintaining bestin-
class service for both B2B and
B2C customers.
Sam Saleh
VP & Director of Business Development for MENA and USA
Sam@WPWWholesale.com
314-626-8589
With over 25 years of international experience in sales and marketing, Sam Saleh brings a dynamic and versatile approach to WPW’s global operations. His career spans both on-shore and off-shore projects across diverse industries, including event management, telecommunications (with notable roles at Vodafone Global, Ameco Tech MENA, and Blueridge Telecom), import/export, and wholesale distribution.
Sam’s expertise lies in crafting and executing strategic initiatives that drive growth and foster strong client relationships. His ability to navigate complex markets and deliver tailored solutions has been instrumental in expanding WPW’s footprint in the food, health & beauty, and home goods sectors.
At WPW, Sam continues to leverage his extensive background to build direct relationships with brands, manufacturers, and distribution partners, ensuring that the company remains at the forefront of industry innovation and customer satisfaction.
Our History
Founded over 20 years ago, WPW has grown from a small business into a leader in the closeout and liquidation market. Throughout our journey, we've built strong, direct relationships with top manufacturers and brands, allowing us to secure exclusive deals on branded merchandise, overstock, and discontinued product lines.
Today, WPW specializes in Food and Grocery, Health and Beauty, Baby Products, and Home Goods, providing high-quality products directly from trusted brands at competitive prices. Our success is built on integrity, customer satisfaction, and our ability to deliver the best value to businesses nationwide.
At WPW, we prioritize building trust with our customers and vendors. Our reputation is built on honesty, transparency, and a commitment to doing what’s right. We believe in delivering on our promises and fostering long-term relationships based on mutual respect and reliability.
We take a comprehensive approach to our business. As owners and buyers, we are deeply involved in every aspect of the process. We also act as brokers when the opportunity arises, ensuring our customers receive exactly what they ordered, on time and with the highest level of reliability.
We treat all your employees and team members with respect and dignity. Creating a workplace that is fun and harmonious.